DISCOVERY CALL (POST SIGN-UP) 30 MINS
We kick off the program with a one-on-one discovery call to understand your brand, goals, and challenges. This session helps us tailor the mentorship to your specific needs.

WEEK 1: FOUNDATIONS OF YOUR BRAND - CRAFTING A COMPELLING BRAND STORY
We start by defining your brand's core identity. You'll learn how to articulate your mission, values, and vision to create a brand story that resonates with your target audience and sets you apart in the market.

WEEK 2: TARGET MARKET & COMPETITOR ANALYSIS
Understand your audience and position yourself strategically. We'll identify your ideal customer, analyse market trends, and evaluate competitors to help you carve out your unique space in the industry.

WEEK 3: DESIGN AND PRODUCT DEVELOPMENT
Discover the essentials of creating a standout collection. We’ll explore concept development, trend forecasting, and building a cohesive product range that aligns with your brand identity.

WEEK 4: SOURCING STRATEGIES & SUPPLIER SELECTION
Learn how to find the right materials and manufacturing partners. We’ll guide you through sourcing strategies, supplier vetting, and building strong, transparent relationships with your supply chain

WEEK 5: PRODUCT DEVELOPMENT, PRICING, AND MARGINS
Master the balance of cost and value. This week focuses on product development processes, determining pricing structures, and calculating margins to ensure profitability.

WEEK 6: PRODUCTION
Bring your ideas to life. We’ll cover production planning, timelines, quality control, and scaling your manufacturing to ensure a smooth transition from concept to finished product.