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THE FASHION DESIGN STUDIO

@_thefashiondesignstudio

THE MINDSET SHIFT THAT CHANGED EVERYTHING
From Hustler to Founder.

In the early days, I wore every hat. Designer, buyer, customer service, logistics… you name it. I believed the harder I worked, the faster I’d succeed.

But I learned th
Importing stock into the UK?

Don’t get caught out with unexpected costs, delays at customs, or stock you can’t access.

If you’re a startup fashion brand founder, this is your must-read checklist before your goods land in the UK. S
Looking back at my first swimwear brand… I made so many mistakes — but they became the foundation for everything I know now.

Here’s what I got wrong (so you don’t have to):
– I had no clear brand identity
– My lo
Throwback to my very first premium swimwear brand. 
I poured my heart into this collection — but I had no idea what I was really getting into.

I didn’t understand my customer.
I hadn’t nailed the brand identity.
And I definitely wa
When it comes to ecom shoot days, nothing is left to chance. Every detail is prepped in advance — from pose inspo and steaming to lighting references and styling lists — so we can focus on capturing clean, elevated shots that feel on bran