Brand Identity & Branding Build for your Fashion Brand

Phase 1 – Foundations of a Fashion Brand

This service is perfect for founders ready to bring their brand vision to life with intentional storytelling, strategic positioning, and a cohesive visual identity that speaks directly to their dream customer.

What’s Included:

1. Brand Discovery Session

• 60-minute 1:1 strategy call (Zoom/ Google)

• Deep dive into your brand vision, target customer, purpose, and market position

• Includes a pre-call questionnaire to maximise our session

2. Brand Strategy Deck

• Brand mission, values, purpose & pillars

• Ideal customer persona development

• Competitive analysis & positioning

• Tone of voice, brand personality, and mood boards

• Clear vision statement and positioning roadmap

3. Visual Branding for your clothing brand

• Colour palette development

• Revisions of current logo if required

• Labels, Hangtags, Trim Design and Specs

• Packaging concept direction (if needed

• Marketing Mock Ups [ Socials, emails, website ]

4. Brand Guidelines Document

• Your complete brand bible – how your brand looks, feels, and communicates

• Delivered as a professional PDF & AI with all assets for future team, designers, and marketing use.

Perfect for:

• New fashion founders at pre-launch

• Creatives ready to pivot or rebrand with intention

• Brands needing a strong, clear foundation before design & development

Timeline:

4-6 weeks from start date (depending on client responsiveness)

I take bookings 2 months in advance